Why Invest in Anydream
Anydream is a cinematic escape platform built at the intersection of digital wellbeing, mobile entertainment and spatial media. It meets today's demand for calm, sleep and emotional reset – and positions the product for the next generation of immersive experiences across mobile, TV, VR and mixed reality.
Four datasets below show why this opportunity is compounding: the scale of the need, the growth of app-store monetization, the revenue pool of the wellbeing category itself, and the platform wave forming behind it.
- Global Need
- Category Growth
- Mobile Revenue
- Spatial Future
The need for accessible emotional support is global, but traditional systems cannot cover everyday moments of stress, sleep difficulty and mental overload.WHO reported in 2025 that more than 1 billion people live with mental health conditions; depression and anxiety alone cost the global economy about $1 trillion per year, while median government spending on mental health remains only 2% of total health budgets.
"Less than 20 percent of the world's population has ever taken a single flight."
"Burn-out is a syndrome… resulting from chronic workplace stress that has not been successfully managed."
"Sleep is the single most effective thing we can do to reset our brain and body health each day."
“The era of spatial computing has arrived.”
“A wealth of information creates a poverty of attention.”
"Roughly 1 in 3 adults worldwide have insomnia symptoms."
Projected cohort economics
This is a cohort model, not a same-month cashflow forecast. Actual results depend on creative performance, channel mix, geography, pricing, retention, refund rates, store fees and the speed of reinvestment.
- Conservative
- Base
- Optimistic
Acquired users
Organic: {organic}
Trial starts
New paid subscribers
Revenue
Operating cost
Profit
* All figures are directional and shown in USD. Revenue is modeled net of estimated store fees, refunds and payment friction. OpEx excludes paid media unless stated otherwise. Today, Anydream spends approximately K per month on paid traffic as a learning budget to optimize onboarding, creatives, paywalls and retention. The model starts at K per month because smaller budgets are less reliable for forecasting scalable acquisition economics. This model is not a guarantee of future results.
Roadmap
Target operating model
- Use of funds
What has been built – and what comes next
The Spark
The initial idea of blending spatial computing, high-fidelity 3D art and digital wellbeing to create effortless emotional escapes.
R&D
Analyzing human stress triggers, testing 360° spatial soundscapes, and prototyping the first handcrafted 3D environments.
Development
3D Modeling & Acoustic Engineering. Coding the core application, handcrafting detailed 3D environments, and composing original, emotionally directed soundscapes.
Foundation
Multi-Platform Core Architecture. Building the foundational engine that delivers immersive content seamlessly across mobile, TV and early spatial platforms.
Launch & Optimization
Live across the Apple ecosystem — iPhone, iPad, Mac, Apple TV and Apple Vision Pro with Season 1. 10 cinematic worlds and 400+ scenes. Now optimizing onboarding, paywall and trial-to-paid before scaling paid growth.
Scale
Android go live. Paid acquisition scales from the current learning budget toward ~$250K/month as the content library deepens and creative testing matures.
Multi-Platform
Android TV and Meta Quest reach live and beta. Interactive and spatial scenes expand, and multi-channel acquisition — TikTok, Google, AppLovin — matures.
Global
Localization & Category Leadership. Smart TV support, 35+ localized languages and ASO category leadership — scaling paid media up to $5M/month as unit economics compound.
Spatial Future
The Immersive Default (Closer than you think). Deep integration into visionOS and Android XR, interactive mixed-reality experiences and advanced ambient calming worlds — positioning Anydream as a default in the spatial content layer.
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Why is Anydream a compelling investment right now?
Anydream sits at the intersection of three expanding markets — non-game mobile subscriptions, digital wellbeing, and immersive/spatial media — and builds for the fastest-growing part of the app economy: premium, recurring, non-game experiences. The need is proven and global, the category monetizes primarily on iOS where we launch, and every world we create is built once and reused across mobile, TV and spatial devices. We're early and disciplined: the product is live, and we're optimizing the acquisition funnel before we scale spend. Validated demand, a reusable content engine, and platform timing — that's the case to look now, before the category becomes obvious.
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What stage is Anydream at today?
The brand, product and first content season are built and shipped. Anydream is live on the App Store across iPhone, iPad, Mac, Apple TV and Apple Vision Pro, with Season 1 — ten cinematic worlds, an original sound library and a premium subscription. We're now in a controlled learning phase: running test advertising campaigns at a deliberately small budget (~$5K/month) to optimize onboarding, paywall and trial-to-paid conversion before scaling. In parallel, we're expanding Season 1, producing new VR/spatial content, and preparing Android and TV. Our next milestone is a repeatable acquisition loop that justifies scaling paid media toward $50K/month and beyond.
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How is Anydream different from Calm, Headspace and meditation apps?
Calm and Headspace are audio-first meditation products that ask users to practice, track or learn a skill. Anydream is visual-first and cinematic: handcrafted immersive worlds that users simply step into — no practice, no logging, no self-diagnosis. That difference is also a business moat: our worlds are multi-platform assets that work as a mobile session, a TV ambience and a spatial scene, and they double as ad creative and seasonal campaigns. We're building an escape platform, not another meditation catalog.
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What technology and infrastructure power Anydream?
Anydream runs on a proprietary, production-grade stack across three layers:
A cinematic content engine — our core moat. Our flagship worlds are handcrafted and human-directed in Unreal Engine 5, with Blender and Houdini for modeling, simulation and visual effects, and original music and sound design produced in-house in Ableton Live, with audio post in DaVinci Resolve. Film-grade quality, produced once and reused across every platform, format and campaign.
Native, multi-platform apps. We build natively for each platform — Swift, SwiftUI, UIKit, RealityKit and AVFoundation across Apple (iPhone, iPad, Mac, Apple TV and Vision Pro), and Kotlin on Android — for the performance and spatial capability that heavy cinematic content demands.
Owned, scalable backend and delivery. A custom backend with data replication for reliability, combined with Cloudflare (global CDN and video streaming), AWS, Google Cloud and Firebase, streams large cinematic assets smoothly worldwide while keeping infrastructure costs under our control as we scale.
The result: Anydream owns both the pipeline that produces its content and the infrastructure that delivers it — the foundation for scaling to millions of sessions across mobile, TV and spatial devices. -
What traction can you share?
Anydream is live with early Season 1 users across the Apple ecosystem, and we're deliberately keeping paid acquisition small while we optimize the funnel. Detailed, up-to-date cohort metrics — installs, trial starts, trial-to-paid, retention and ROAS by channel — are shared with qualified investors under NDA in our data room. We'd rather walk you through real, current numbers than publish a snapshot that ages quickly.
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Who is behind Anydream?
Anydream is founded by Andrii Konovalenko, together with co-founders Julia Molchanova and Veronica Dubnitskaya. It is built by RomanSoft OÜ — a self-contained company that owns the product, brand and all commercial accounts, incorporated in Estonia with a core team working primarily across Ukraine and Europe. The team brings product and mobile engineering, 3D and cinematic content production, and performance marketing and ASO together under one roof — the exact disciplines this product needs. Beyond the founding team, we keep the group deliberately close-knit; detailed profiles are shared directly with qualified investors under NDA.
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How do you use AI?
Anydream is human-directed and AI-accelerated. Our flagship worlds are crafted by our team — human taste, direction and cinematic quality are the product, and that will not change. Alongside that craft, we use AI as a creative assistant and a production accelerator: exploring world concepts and narrative scenarios, generating and iterating reference imagery, and increasingly scaling parts of the content pipeline so we can produce more worlds per dollar over time. We take the same approach to marketing — generating and testing ad creative faster and cheaper. The result is a content engine that keeps human direction at its center while steadily lowering our cost per world and increasing output as we scale.
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Is Anydream a medical or mental-health treatment product?
No. Anydream is a non-clinical digital wellbeing product for relaxation, emotional reset, sleep preparation and immersive escape. It is not a medical device, not a therapy service, and not a treatment for any condition.
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How does Anydream make money?
The core model is a premium consumer subscription, sold across the Apple ecosystem today and expanding to Android, TV and spatial platforms. On top of that, the same content library opens additional revenue lines over time: licensing and partnerships, branded worlds, creator and studio collaborations, seasonal content, and B2B / workplace wellbeing. Because every world is produced once and reused across every screen and format, content becomes a compounding asset rather than a recurring cost.
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Where is the company based, and how is it structured?
The company is RomanSoft OÜ, incorporated in Estonia — a jurisdiction chosen for its transparent, digital-first corporate framework and ease of cross-border operations. The structure is built to take on investment and scale internationally, with the core team based primarily in Ukraine. Intellectual property and trademarks are held by the RomanSoft company.
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How much are you raising, and what will the capital be used for?
We are raising growth capital to move from product validation to repeatable, scalable acquisition. The allocation is roughly: paid acquisition and creative testing (40%); product, engineering and analytics (20%); content production (20%); platform expansion — Android, TV, VR (10%); localization, ASO and partnerships (7%); and legal, finance and operations (3%). Specific terms are discussed directly with each investor and shared, together with detailed cohort economics, in our private data room.
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What kind of investors and partners are you looking for?
We're open to both financial and strategic partners. Beyond capital, we especially value investors who bring relevant expertise — performance marketing and user acquisition, 3D and cinematic content production, ASO, subscription growth, or platform and distribution relationships across Apple, Android, VR/XR and TV. The right partner accelerates the move from validation to scale, not just the balance sheet. If that's you, the best next step is a direct conversation with the founders.
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What are the main risks, and how are you managing them?
The honest ones, and how we track each: Can we acquire users profitably? — measured by ROAS across channel, creative, geo and cohort. Can users build a habit? — D7/D30 retention, session frequency, repeats. Can content scale efficiently? — cost per world, reuse rate, content ROI. Can we expand beyond Apple? — Android, TV and VR beta metrics. We treat these as active de-risking work, not as things to hide — and the current learning phase exists precisely to answer the first one before we scale.
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What is the long-term vision — why are you building this?
We believe the next era of wellbeing won't be measured or diagnosed — it will be seen, heard and felt. Anydream's long game is to become the default cinematic escape people reach for across every screen they relax in front of: phone today, TV and spatial devices tomorrow. We're building a content engine and a brand that can lead a category as it forms — calm you step into, everywhere. That's the scale we're building toward, and the reason we're playing a long game rather than a quick one.
Join us before cinematic wellbeing becomes a mainstream category
Anydream is currently optimizing product, content, onboarding and early acquisition with a learning budget. We are preparing for controlled scale across Apple platforms, then Android, TV and spatial devices.